I just came across this: The LiveScribe pen. It records both what you write and say, and allows you to publish it as a full screen Flash presentation that can be embedded on your website.
Pretty cool. Check out the end result here.
Funnily enough, I thought the demo presentation actually raised an interesting point that is extremely relevant to us. We are quiet confident that we can stir up interest amongst the innovators and early adopters. But how will we target the early majority, and build up enough momentum and plan for the late majority? These will likely be people outside the realm of the Adobe community, so it is something we will need to start thinking about in short while…
I repeatedly hear about Aviary setting the benchmark in building up excitement for their products, which is an essential model for us to learn from in this early phase of development and product exposure. But I would love to hear about unique methods other successful web start-ups have used to target broader audiences outside of their peer group.
OAKLAND, Calif. – (Business Wire) Just in time for the holidays, Livescribe Inc. ( http://www.livescribe.com ) announced today the public beta of its native Mac desktop application – Livescribe Desktop for Mac.